Higher Diploma in Marketing

Modules

16

Total Credit

240

Course Modules

Modules Credits
Principles of Marketing 15
Business Environment 15
Integrated Marketing Communication 15
Consumer Buying Behaviour 15
E-Commerce & Internet Marketing 15
Strategic Marketing Management 15
Personal & Professional Development 15
Product & Brand Management 15
Sales Planning & Operations 15
Business Decision Making 15
Human Resources Management 15
Managing Communication in Organisations 15
Management Accounting 15
Corporate Social Responsibility (CSR) 15
Project Management 15
Marketing Research 15

Entry Requirements

2 GCE A/L Passes, 5 Credit Passes and good command of the English language or a recognised Level 4 Qualification / Equivalent. For International Students : As per the requirement of their qualification authorities.

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