Foundation Course In Marketing Management (English)

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Your entry point to become a full fledged marketer

Syllabus / Content

  1. Role of Marketing Management
  2. Marketing Environment & Marketing Information System
  3. Introduction to buyer behavior
  4. Segmentation, Targeting & positioning for competitive Advantage
  5. Designing and Managing Products and services
  6. Developing Pricing Strategies and Programs
  7. Designing and Managing value networks and channels
  8. Designing and Managing Marketing Communication
  9. Fundamentals of Marketing Planning
  10. New trends in Marketing
  11. Careers in Marketing

Entry Requirements

School Leavers Students awaiting University Job Seekers

Fee & Funding

LKR. 30,000/= Reg:LKR. 1,000

Methodology

Lectures, Case Analysis, Group Work

Lectures & Practicals

0900 h - 1300 h (Weekend)

Starting dates

Colombo: 
2019-02-15
Kandy: 
2019-01-23
Galle: 
2018-09-18

 

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