BBA (Honours)


Bachelor of Business Administration (Honours)

Awarding Body:

Raffles University – Iskandar – Johor Bahru, Malaysia


3 Years


January, April, July & October

Standard Benchmarks:

MQA – Malaysian Qualifications Agency

MQA/FA 0527

The Bachelor of Business Administration is a full-time three-year degree programme that focuses on producing professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business.

Students will be coached to develop creative and critical problem-solving skills necessary to be effective business leaders and executives, who are fully aware of their social and ethical implications.

Learning at the Faculty of Business will be thorough, challenging and stimulating. Our aim is to nurture and develop students to become confident and articulate future leaders. An important feature of this business programme is the requirement of a final year project (FYP) and a professional (internship) attachment. These together will bring reflective and analytic learning experience to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module.

Graduates of Raffles University’s Bachelor of Business Administration will be highly employable, as they will have developed an in-depth understanding of the conceptual and practical aspects of doing business from both local and international perspectives.

Core Modules:

  • Business Communication
  • Business Statistics
  • Fundamentals of Management
  • Marketing
  • Financial Accounting
  • Business Information Technology
  • Fundamentals of Finance
  • Business Mathematics
  • Micro Economics
  • Quantitative Methods
  • Organisational Behavior
  • Business Law
  • Macroeconomics
  • Leadership and Innovations
  • Consumer Behavior
  • Marketing Management
  • Introduction to Logistics
  • Operation Management
  • Strategic Management
  • Research Methods
  • Managerial Accounting
  • Human Resource Management
  • Creative Thinking
  • Community Service
  • Service Excellence: Customer Service and Interpersonal Skills
  • Inventory Management
  • Ethics and Organization
  • Professional Attachment
  • Specialisation Module 1
  • Specialisation Module 2
  • Specialisation Module 3
  • Specialisation Module 4
  • Specialisation Module 5
  • Specialisation Module 6
  • Specialisation Module 7
  • Final Project I
  • Final Year Project II

Specialization Modules:

  • Lean Six Sigma Management
  • Cross Cultural Communication
  • Project Management
  • IT Management
  • Total Quality Management
  • Strategic Decision Making
  • Entrepreneurship and Small Business

Field of Career Opportunities:

  • Human Resource Management
  • Sales and Marketing
  • Banking and Finance
  • International Business
  • Warehouse Management
  • Logistics and Supply Chain Management
  • Transport Management
  • Customer Service
  • Tourism Management
  • Retail Management
  • New Venture Creation

An admission to Raffles (henceforth known as the College) is open to all individuals regardless of gender, race, religion or nationality. Selection for admission is based on all overall assessment of the individual’s potential. The College reserves the right to reject an application and to review a student’s progress periodically. The College may, at its discretion, cancel a student’s registration for lack of academic progress, failure to honour fees payable or failure to abide by the Rules and Regulations prescribed in the Student Handbook.

Entry Requirements:

  • Minimum 18 years of Age
  • Applicants are required to complete the G.C.E A/L with minimum of 3 Credit passes including a Credit Pass for English.
  • Applicants are also required to attend an interview with one of our Programme Coordinators, where they need demonstrate their abilities and their proficiency in both spoken and written English.

Application Checklist

  • Duly completed application form
  • Three (3) passport size photographs
  • Copy of Applicant’s Passport or English Translation of Birth Certificate
  • Copies of Applicant’s latest Educational Transcripts, Certificates & Completion Letter

Applicants are also to submit a Personal Statement of 300 to 500 words which reflects on the works submitted as the portfolio as well as expresses the applicants’ interest in pursuing their choice of programme.

Total file size of submission via email must not exceed 5MB. Alternatively, submission can be sent using file transfer service (e.g. Dropbox, WeTransfer, etc).

Application Procedure

  • We request all applicants to come in for an interview.
  • If your application is successful, we will send you a Letter of Acceptance with information regarding payments.  Ex: First payment upon admission and installment payments.

Course Fee

Please contact one of our Education Consultant for fee details and payment terms.