B.A.(Hons) Events Management


The fast growing global Meetings, Incentives, Conferences and Exhibitions (MICE) industry has opened exciting new career prospects. The BA (Hons) Events Management is a three-year full-time degree awarded by Staffordshire University, UK specially designed to groom students for management positions in this novel industry.

This award aims to give students a broad business education while specially focusing on the skills required for fund raising, human resource management, marketing, business communication, event planning and event execution.

You will learn the dynamics of the MICE industry and the skills needed to fund, plan, organize, execute and manage events. You will also undertake a final year events management project to showcase your innovations for the MICE industry.

Teaching and Learning

You will learn through lectures, tutorials and workshops. Lectures are highly interactive and incorporate group discussions, video presentations, and activity based learning. Learning activities are designed to develop soft skills as well as your ability to work independently and as part of a group. Your learning experience will be enriched by field visits and guest lectures by industry experts.

Programme Structure

Level 1:

  • Introduction to Tourism & Events
  • Management Skills
  • Resourcing Events and Tourism Organisations
  • Entrepreneurial Marketing

Level 2:

  • Legislation and Human Resources in the Events Context
  • New Media Marketing in Tourism and Events
  • Fundraising for Events Management
  • Professional Development
  • Tourism & Events Service Operations Management
  • Enterprising Graduate OR Work Experience

Level 3:

  • Events Planning and Strategy
  • Managing Events Communications
  • Marketing Matrix
  • Events Management Project
  • Contemporary Issues in Tourism & Events

Admission Requirements

The minimum qualifications required for admission are:
GCE Advanced Level with 2 passes with a Credit Pass for English at the GCE (Ordinary Level)
GCE Advanced Level (London, Cambridge or Edexcel) with 2 passes
Successful completion of the Asia Pacific Institute of Information Technology Degree Foundation
You may apply pending A/L results. Applicants with additional qualifications may receive advanced entry.

Career Opportunities

As a Staffordshire Graduate you will enter the world of work with the unique advantage of having skills of Employability, Enterprise and Entrepreneurship. You will be able to start work as an Event Planner, Event Executive/Coordinator, Event Manager, or Promotions/Marketing Executive. You may also look forward to rewarding and satisfying careers in event management companies or leading multinational corporations with a specialized events management department.

Fee Structure

  • Registration Fee(non refundable) - LKR 40,000.00 (one-time payment)
  • Library Fee (Non refundable) - LKR 25,000.00
  • Registration Fee to Staffordshire University- £ 150

Course fees

Course fees for the degree programme may be paid upfront or in instalments. The course fee includes tuition fee, cost of course materials and assessment and examination fees, but excludes fees payable for any resit or additional examinations and repeat modules. Students may choose one of the three payment options at each level.

Option 1 
Full Payment Up Front 

LKR 525,000/- 

LKR 525,000/- 

LKR 525,000/- 

Option 2 
Semester Payment 

LKR 272,500/- x 2

LKR 272,500/- x 2 

LKR 272,500/- x 2 

Option 3 
Monthly Payment 

LKR 70,000/- x 8

LKR 70,000/- x 8

LKR 70,000/- x 8 

  • Examination Re-sit Fee - LKR 10,000.00 - per module
  • In?course Re-sit Fee - LKR 10,000.00 - per module
  • Repeat Module Fee - LKR 62,500.00 - per module